Calderón unveils national agreement on Tourism, aims to place Mexico in Top 5 Destinations by 2018.In late-January, President Felipe Calderón declared that 2011 would be the country’s “year of tourism”. Today, he signed the National Agreement on Tourism, a 100-point plan that will require action in 10 key areas to place Mexico in the top 5 tourist destinations in the world.
Calderón’s “year of tourism” declaration was made amid a cluster of mostly-negative travel reports suggesting that the legacy of drug violence would result in a sharp decline in “springbreakers”. Nonetheless, he took an optimistic position while acknowledging the centrality of tourism to Mexico’s economy, and suggested that in addition to boosting tourism, effort would be made to enhance the attractiveness of Mexican properties to foreign investors including international hotel chains and shops.
Year of tourism declaration
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